ActionCOACH is a Business & Executive Coaching Company

We work with businesses and individuals, from SMEs to corporates, managers to executives. Our coaching programmes are designed to identify your pain points and challenges, applying these to practical and results-driven solutions.

Contact us today to discuss how we can take you and your business to exhilarating performance levels.

Shawn Northey
Bio

About Shawn Northey

Shawn Northey is a business coach who’s walked the road himself. With roots in life skills facilitation, teaching, and entrepreneurship, he brings a practical, people-first approach to coaching. Since becoming a certified coach in 2020, he’s helped business owners across different industries boost profits, make better decisions, and grow into stronger leaders. He believes small and medium businesses are the engine of South Africa’s economy — and the more of them that succeed, the stronger our country becomes. Quietly faith-led and relentlessly action-driven, Shawn shows what impact looks like from the inside out.

Shawn’s journey started long before coaching. Since 1996, he’s been working with people — first through life skills and personal development, and later as a teacher, trainer, and team-building facilitator. He’s taught thousands of learners and led hundreds of teams, always with one mission: help people grow and perform at their best.

After completing his Honours in Tourism, he entered the classroom full-time — not just teaching but also building and implementing full curriculums. Along the way, he dabbled in entrepreneurship, running ventures in tourism and mining supplies. These hands-on experiences — the wins, the failures, and the lessons in between — gave him a grounded, no-nonsense approach to business.

In 2020, Shawn became a certified Business Coach, and in 2025, he partnered with ActionCOACH to take his impact even further. Since then, he’s helped business owners across South Africa grow profits, lead their teams better, and make sharper business decisions. He doesn’t just coach from a textbook — he coaches from the trenches.

Shawn doesn’t claim to know every industry inside out — instead, he asks the questions that matter until he does. His approach is simple: help businesses run better, grow stronger, and play their part in moving the South African economy forward.

He’s a coach led by faith, guided by action, and deeply committed to seeing others win. He is creative and will always seek for the best solution to a challenge. When you become a client of Shawn, you get someone in your corner that will deliver the absolute best in coaching.

Schedule a Session
Business Health Check

How's Your Business Doing?

  • Is your business generating less cash than you would like?
  • Are you struggling to recruit, retain and develop the depth of talent needed to build a great company?
  • Are you looking for fast and effective improvements in your business?
  • Are you working longer hours than you would like?
  • Are your marketing and sales campaigns delivering less than you would like?

If you answered yes to any of the above questions, ActionCOACH take this 3 minute quiz to receive your personalized report to discover your key focus areas.

ActionCOACH has been helping people and businesses to work through these kinds of issues for over 30 years. The knowledge and systems developed over that time have brought significant improvements to hundreds of thousands of businesses around the world.

When you're ready to enhance your business, your income and your lifestyle, call to arrange a complimentary consultation and together we'll explore the possibilities for you and your business.

Being in business should give you more life, but most don't. In this Business Masterclass, your designated ActionCOACH will teach you how to win more time back, how to build a winning team, and strategies that will improve your business profit.

By investing your time to work ON your business you'll get:

  • A world-class personal and business development program that’s proven to deliver results
  • The ability to learn, share and grow with others without fear of judgement giving you a sense of belonging
  • Recognition of your achievements by your peers which you can filter down to your team
  • Accountability to achieve your business and personal goals

We would like to find out more about you, click below for a free session with ActionCOACH.

Book Your Free Session Now
Our Programs

ActionCoach Programs

"Enabling a coaching culture generates high performance"

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BusinessMasterCLASS

Are you ready to set your business on the ultimate track to success? If so, then ActionCLUB is for you.

In just 7 sessions, you'll have the tools and strategies you'll need to guide your business to higher profits and greater levels of success. You'll get an edge over the competition. And you'll discover what thousands of other business owners already know about the impact ActionCLUB has had on their companies.

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Team meeting

GrowthCLUB

GrowthCLUB is a once a quarter workshop that makes creating tactical plans for your business both educational and fun. With one day planning sessions every quarter along with monthly meetings to help you stay on course ...

In GrowthCLUB, you are trained on strategies that will help you master your time, be clear on your priorities and equip you with the mindset and tools you need to achieve your goals.

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High five

1-2-1 Coaching

Our business coaching programs allow you to work directly with an ActionCOACH Business Coach to achieve lasting results in your business. We know we can help grow any business … the real question is, are you ready to grow, change, and learn to do the work?

We're highly selective of the business owners we accept for our coaching … and as a result, when you qualify for this program, we guarantee the results.

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Employee Engagement

Every business owner has had one; an underperforming, actively disengaged employee.

But here is what you don't see:
You are not just losing time;
You are losing customers.
You are losing growth;
You are losing millions

Why?

If the employees can't perform, they can't serve well. When a client doesn't feel served, they don't come back - and then you don't just lose one sale, you lose their lifetime value. Thats thousands of rands gone, all because of a disengaged employee.

Employees aren't just staff, they are your brand in action. Every mistake they make, reflects on you.

You can have the best systems, products and branding but none of it matters if the person executing it doesn't care.

Success doesn't come from ideas; you also need the right people to implement them. One bad apple can break your brand and stall your growth.

You owe it to your business to have actively engaged employees.

How do you find out if your employees are engaged? Request a complimentary Employee Engagement Assessment, and upon completion, you'll receive a detailed report outlining the current state of employee engagement within your business. Click Here to request the assessment

FAQs

The Most Frequently Asked Questions

  • Who is ActionCOACH?
  • Why do I need a Business Coach?
  • What's an Alignment Consultation?
  • What is one-on-one coaching?
  • Why at least 12-months?
  • How can you be sure this will work in my industry and in my business?
  • Won't this just mean more work?
  • How will I find the time?
  • How much will this cost?
  • Will it cost me extra to implement the strategies?
  • What is your guarantee?
  • What results have other business owners seen?
  • What areas will you coach me in?
  • Can you also train my people?
  • Can you write ads, letters, and marketing pieces for me?
  • Why do you also recommend books and DVDs?
  • When is the best time to get started?
  • So, how do we get started?

Click the button below for a transformative journey that answers them all

– because success starts with the right questions.

Ready to elevate your business game?

Click here!
Our Culture

Our Core Values

"Culture eats strategy for breakfast"

Commitment

Commitment

I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.

Ownership

Ownership

I am truly responsible for my actions and outcomes and own everything that takes place in my work and my life. I am accountable for my results, and I know that for things to change, first I must change.

Integrity

Integrity

I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potential broken agreements at the first opportunity, and I clear up all broken agreements immediately.

Excellence

Excellence

Good enough isn't. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never-ending improvement and innovation.

Communication

Communication

I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication.

Education

Education

I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future.

Team Work

Team Work

I am a team player and a team leader. I do whatever it takes to stay together and achieve team goals. I focus on co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what i am doing is not working.

Balance

Balance

I have a balanced approach to life, remembering that my spiritual, social, physical, and family aspects are just as important as my financial and intellectual life. I complete my work and my most important tasks first, so I can have quality time to myself.

Fun

Fun

I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.

Fun

Fun

I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.

Systems

Systems

I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced.

Empower your journey; your potential is waiting for you.

Click below to book a FREE coaching session with Coach Shawn!

Book your FREE coaching session today!